Volvo

Focusing on Volvo's global and U.S sales performance of model segments (e.g., SUVs, sedans), this analyzes sales trends from 2015 to present, offering high-level insight into Volvo's market position and growth trajectory.

    1. Monitor: overall brand strength, areas of growth/decline in models and segments,

    2. Analyze: U.S. sales performance in the context of global sales trends with historical content to recognize long-term sales patterns and emerging trends

    3. Audience: Volvo Sales Teams, Regional Managers, Market Analysts, Investorsiption text goes here

Genesis

An overview of Genesis' sales performance in the U.S., with a particular focus on the G70 sports sedan and its competitive landscape.

    1. Monitor: Overall Brand Strength, Model Performance, G70 Competitive Analysis, Sales Trends, and Historical Context

    2. Audience: Genesis Sales and Operations Teams, Dealership Partners, Industry Analysts and Investors

    • Actual revenue figures and class-specific sales count of each model is unavailable so assumptions were made based on MSRP

    • Primary data source: GoodCarBadCar